The pandemic meant that for more than a year the majority of the British public was unable to get away on holiday. This video was made to remind of them of those moments they have missed the most.

Virgin Atlantic has revealed the sights and sounds of flying through an ASMR inspired video. From the bing-bong of the call bell, the click shut of the seatbelt and the evocative pop of the champagne cork, all the magical moments of travel have been captured giving viewers that signature ASMR tingly feeling. Autonomous Sensory Meridian Response (ASMR) is a phenomenon where a person gets a tingling sensation, often starting on the scalp and moving down the neck and spine. This physiological response can be triggered by a number of sights and sounds including whispering, isolated sounds such as tapping and beautiful or ‘oddly satisfying’ imagery.

In a survey of more than 1,000 British adults, 82% of respondents missed the pilot speaking over the PA and 78% missed the tinkling sound of the drinks trolley coming down the aisle. Other top flying moments included 76% missing inflight TV and movies, 73% missing being welcomed onboard by cabin crew and 72% missing the inflight meal experience. 57% of those surveyed even missed gliding through the airport on the travellator on the way to their boarding gate

When it comes to holiday sights and sounds, waves lapping on a beach was the clear winner with 94% of Brits saying they missed the sound the most. Respondents were also asked to rank where they would most like to go on their next holiday. Joint top of the leader board were Barbados and New York, with 39% of respondents keen to get there when restrictions lift. They were followed closed by California with 35% and Florida with 31%. For a full list of countries see Thrive report attached in email.

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